Thought Leadership that Makes you Think...
How to Change their Mind
In this episode of Leading People, negotiation expert Simon Horton shares valuable insights on the art of ethical persuasion and effective negotiation. Horton introduces his six-step process, which has been utilized by hostage negotiators, addiction therapists, and even billionaires to change minds and achieve desired outcomes.
Horton's book, "Change Their Mind: Six Steps to Persuade Anyone Anytime," serves as a practical guide for applying his strategies in various scenarios. From negotiating a salary increase to convincing your kids to clean up their toys, Horton's approach emphasizes building enduring relationships while achieving the desired outcome.
The episode dives into the realm of negotiation strategies, highlighting the importance of ambition, research, and active listening. Horton shares the story of a billionaire who exemplifies ambition in seizing opportunities for mutual benefits in deals. He emphasizes the value of doing thorough research to understand your counterpart...
Horton's book, "Change Their Mind: Six Steps to Persuade Anyone Anytime," serves as a practical guide for applying his strategies in various scenarios. From negotiating a salary increase to convincing your kids to clean up their toys, Horton's approach emphasizes building enduring relationships while achieving the desired outcome.
The episode dives into the realm of negotiation strategies, highlighting the importance of ambition, research, and active listening. Horton shares the story of a billionaire who exemplifies ambition in seizing opportunities for mutual benefits in deals. He emphasizes the value of doing thorough research to understand your counterpart...
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Author
Gerry Murray
CEO, Wide Circle
Keynote Speaker and Advisor to Leaders and HR. Expert in Talent Analytics, Applied Neuroscience, Collaboration and Performance.